About Us

Bill and Barry Friedman

Bill and Barry Friedman

Friedman’s Home Improvement is the largest locally owned home improvement retailer in Sonoma and Mendocino counties.  Friedman’s differentiates itself by providing unique and locally relevant products and national brands for the do it yourselfer, avid gardener and professional contractor at the lowest prices period.  Friedman’s provides the best and most knowledgeable team of Xpert Advisors who can provide guidance and support throughout your entire project.  Our shopping environment is designed to deliver a comfortable, un-intimidating, and enjoyable experience every time you shop.

Local Business Sonoma County

Go Local

Thank you for Shopping Local. When you support us, you’re supporting your…

Learn More »

Never Undersold. Lowest Price. Period.

Never Undersold

We Guarantee the Lowest Price, Period. If you find an identical item at a lower…

Learn More »

Xpert Advisor

Xpert Advisor

Your exclusive source for expert advice on your Home Improvement Projects….

Learn More »

Xpress Yard

Xpress Yard

Drive-Thru Lumber Yard, where your vehicle is your shopping cart….

Learn More »

7 Day Xpress Delivery

7 Day Xpress Delivery

7 Days a week. GUARANTEED….

Learn More »

Greener Choice

Greener Choice

Greener Choice products are third party certified to be healthy for your family…

Learn More »

Store Information

Friedman's Home Improvement proudly services all of the North Bay with convenient locations in Santa Rosa, Sonoma, and Ukiah.

Mon thru Fri 7am - 8pm
Sat 7am - 7pm
Sun 8am - 7pm

Get Directions »