Category Archives: Veterans Day

Veterans Day

We celebrate Veteran’s Day with respect and gratitude to the Veteran’s and active Service Members. We also celebrate it in continuing the heritage of our founders, Benny and Joe Friedman, and love of country, respect for the Veteran’s who give us the freedoms we enjoy. Benny and Joseph Friedman started the business with $4,000 in savings that they gained from their Army pay during World War II. They used the collective money to create a “New and Used” store that also would buy and sell scrap, a big need in the post World War II economy. With the veteran discipline instilled within them, the Friedman …

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Veteran’s Day Celebrations!

Our Founder’s, brothers Benny and Joseph Friedman were able to open the first Friedman’s store in 1946 with the money they had saved from their army pay during World War 2. On Sunday, November 10th we will celebrate Benny, Joe, and all of those who have or continue to serve our country by offering free American Flags to our customers. You can also find us on Monday, November 11th at the Petaluma Veterans Day Parade, where will be walking in honor of our Founders, in the town where it all began.  We are thrilled to be returning to Petaluma, where our newest store is scheduled …

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Petaluma Veterans Day Parade

·       Friedman’s was founded in 1946 as a partnership between Benny and Joseph Friedman in Petaluma. ·       The two brothers had jointly saved $4,000 from their Army pay during World War II to open the original store ·       Come see us in the parade on November 11th in Petaluma ·       We will be passing out American flags Veterans Day is a very special day here at Friedman’s Home Improvement. Friedman’s was founded in 1946 as a partnership between Benny and Joseph Friedman in Petaluma. The two brothers had jointly saved $4,000 from their Army pay during World War II to open the original store. 66 …

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Friedman's Home Improvement proudly services all of the North Bay with convenient locations in Santa Rosa, Petaluma, Sonoma, and Ukiah.

Mon thru Fri 6am - 8pm
Sat 7am - 7pm
Sun 8am - 7pm

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