Friedman’s Home Improvement 65th Anniversary

When two brothers – Benny and Joe Friedman – started a small junk store in downtown Petaluma just after World War II, little did they know what their dream would become over 65 years later! Today, Friedman’s Home Improvement is very proud to celebrate our 65th year with longtime friends, staff, customers, family, and our growing North Bay communities.

Celebrate our anniversary by joining us for our Arbor Day Celebration, April 29th. Arbor Day is a national celebration of trees, and we have a wide variety of young fruit trees, nut trees, shade trees, decorative trees, and flowering trees. Stop by Friedman’s Home Improvement today and select a tree that you and your family can nurture through the generations.

The idea for Arbor Day originally came from Nebraska in the 1800s. There were a lack of trees and one of the pioneers moving into the Nebraska Territory in 1854 was J. Sterling Morton from Detroit. Morton and his wife were nature lovers, and they quickly planted their home garden with trees, shrubs and flowers.

Morton was a journalist and served as editor of Nebraska’s first newspaper. In the newspaper, he spread news about agriculture and trees to an enthusiastic readership. Many Nebraska pioneers missed the trees of their homelands for both their beauty and usefulness. Trees were valued as windbreaks to keep soil from blowing and for fuel and building materials, as well as shade from the hot sun.

Morton encouraged tree planting by individuals, civic organizations, and groups of every kind to join in. Over time, Morton’s influence increased, and he became secretary of the Nebraska Territory, which provided another advocacy for planting trees.

In early 1872, Morton proposed a tree-planting holiday called “Arbor Day” at a meeting of the State Board of Agriculture. The date for “Arbor Day” was set for April 10, 1872. Prizes were awarded to counties and individuals for planting the largest number of trees on Arbor Day, of which it was estimated that more than one million trees were planted in Nebraska that day. Arbor Day was named a legal holiday in Nebraska in 1855, and on April 22, Morton’s birthday (which happens to coincide with today’s Earth Day), was selected as the date for its permanent observance. Eventually, other states passed legislation to observe Arbor day, and now it recognized all over the United States.

Cheers to Arbor Day and the beauty and life brought forth by the humble tree. Thank you, J. Sterling Norton, for starting such a healthy tradition.

At Friedman’s Home Improvement, we intend to keep celebrating trees and our customers for at least another 65 years. For help selecting from our many different home improvement products, visit us at Friedman’s online or at one of our Santa Rosa, Sonoma, or Ukiah stores, where you’ll get the lowest price and local advice.

Local Business Sonoma County

Go Local

Thank you for Shopping Local. When you support us, you’re supporting your…

Learn More »

Never Undersold. Lowest Price. Period.

Never Undersold

We Guarantee the Lowest Price, Period. If you find an identical item at a lower…

Learn More »


Expert Advisor

Your exclusive source for expert advice on your Home Improvement Projects….

Learn More »

Express Lumber Yard

Express Yard

Drive-Thru Lumber Yard, where your vehicle is your shopping cart….

Learn More »

Express Delivery

7 Day Express Delivery

7 Days a week. GUARANTEED….

Learn More »

Greener Choice

Greener Choice

Greener Choice products are third party certified to be healthy for your family…

Learn More »

Store Information

Friedman's Home Improvement proudly services all of the North Bay with convenient locations in Santa Rosa, Petaluma, Sonoma, and Ukiah.

Mon thru Fri 6am - 8pm
Sat 7am - 7pm
Sun 8am - 7pm

Get Directions »

Double Click Collective Media Yield Manager Yield Manager Double Click Collective Media Yield Manager