What Is VOC-Free Paint & GREENGUARD Certification?

VOCs are Volatile Organic Compounds which can have significant vapor pressure that can negatively affect the environment and human health.  VOCs can originate from plants, or can be man-made, but they are found everywhere.  VOCs are regulated by the United States Environmental Protection Agency.

VOC-Free-PaintGREENGUARD Certification programs were started by the GREENGUARD Environmental Institute due to the worldwide demand for healthy, sustainable products and buildings.  Consumers, designers and building industry professionals seeking legitimate standards for evaluating product sustainability claims can verify if a product has been GREENGUARD Certified.  The GREENGUARD Environmental Institute is a well respected industry-independent, non-profit organization that establishes acceptable indoor air standards for indoor products.

Q:  What do you get when you combine VOC-free paint with a GREENGUARD Certification?

A:  The Freshaire Choice™, the first paint that doesn’t smell like paint.

You can choose from Freshaire Choice’s 66 gorgeous colors and feel better knowing that the cleaner air inside your home is good for your family because the paint is GREENGUARD Certified.

Freshaire Choice™ paints are available at Friedman’s Home Improvement, so when you come visit any of our stores in Santa Rosa, Sonoma, or Ukiah, ask any of our friendly staff to help find the right paint for you.  Friedman’s Home Improvement, where you’ll get the lowest price and local advice.

Local Business Sonoma County

Go Local

Thank you for Shopping Local. When you support us, you’re supporting your…

Learn More »

Never Undersold. Lowest Price. Period.

Never Undersold

We Guarantee the Lowest Price, Period. If you find an identical item at a lower…

Learn More »


Expert Advisor

Your exclusive source for expert advice on your Home Improvement Projects….

Learn More »

Express Lumber Yard

Express Yard

Drive-Thru Lumber Yard, where your vehicle is your shopping cart….

Learn More »

Express Delivery

7 Day Express Delivery

7 Days a week. GUARANTEED….

Learn More »

Greener Choice

Greener Choice

Greener Choice products are third party certified to be healthy for your family…

Learn More »

Store Information

Friedman's Home Improvement proudly services all of the North Bay with convenient locations in Santa Rosa, Petaluma, Sonoma, and Ukiah.

Mon thru Fri 6am - 8pm
Sat 7am - 7pm
Sun 8am - 7pm

Get Directions »

Double Click Collective Media Yield Manager Yield Manager Double Click Collective Media Yield Manager