The Petaluma store will be the first Friedman’s store to utilize natural lighting! By doing so, we will be providing a naturally bright lit interior, which will reduce the need for artificial lighting. Although artificial light will still be necessary, utilizing daylight will allow us to cut back on energy usage and therefore reduce CO2 emissions because we will be taking advantage of a completely free and natural resource – the sun!
In addition to saving money, research shows that natural light helps people to feel better. So I guess you could say shopping in our Petaluma store will be a feel good experience as well!
Stay tuned for more updates on our Future Petaluma store!