Friedman’s has a history of serving its communities for 70 years, providing home improvement products to the do it yourselfer, professional contractors and agricultural industry.


Bill’s son, Barry Friedman, has joined his dad in the family business. Three generations of Friedman’s now celebrate 70 years of success, 70 years of being able to give back to their community, and 70 years of forging customer relationships that mean more today than ever.


Friedman’s Home Improvement opens its newest store in Petaluma


Bill Friedman becomes sole owner of Friedman’s Home Improvement


Ukiah Store opens in April


Sonoma Store opens in December


Benny & Joe retire with Joe transferring his interest to his youngest brother Harry, and Benny transferring his interest to his son Bill.  Under Bill and Harry’s leadership the Company expands from the one store to three.


Benny & Joe open their dream store in Santa Rosa.  Located across the street from the property where they had grown up and had built their Mother a home, they open the largest hardware and building materials store in Sonoma County.


Benny & Joe incorporate the business as Friedman Bros. Hardware.


Friedman’s is founded in as a partnership between Benny and Joseph Friedman in Petaluma.  The original site was a junk yard that also carried surplus materials and used furniture.  The two brothers jointly saved $4,000 from their Army pay during World War II.  Upon returning to the area where they grew up, they recognized that the local demand for materials that had been difficult to obtain during the war.  Through their hard work the boys grew the business by taking care of customers one at a time, watching costs, and reinvesting their profits back into the company.

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Store Information

Friedman's Home Improvement proudly services all of the North Bay with convenient locations in Santa Rosa, Petaluma, Sonoma, and Ukiah.

Mon thru Fri 6am - 8pm
Sat 7am - 7pm
Sun 8am - 7pm

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