Friedman’s has a history of serving its communities for over 65 years, providing home improvement products to the doit yourselfer, professional contractors and agricultural industry.
Today
Bill’s son, Barry Friedman, has joined his dad in the family business. Three generations of Friedman’s now celebrate over 65 years of success, over 65 years of being able to give back to their community, and over 65 years of forging customer relationships that mean more today than ever.
1999
Bill Friedman becomes sole owner of Friedman’s Home Improvement
1996
Ukiah Store opens in April
1993
Sonoma Store opens in December
1985
Benny & Joe retire with Joe transferring his interest to his youngest brother Harry, and Benny transferring his interest to his son Bill. Under Bill and Harry’s leadership the Company expands from the one store to three.
1970
Benny & Joe open their dream store in Santa Rosa. Located across the street from the property where they had grown up and had built their Mother a home, they open the largest hardware and building materials store in Sonoma County.
1963
Benny & Joe incorporat the business as Friedman Bros. Hardware.
1946
Friedman’s is founded in as a partnership between Benny and Joseph Friedman in Petaluma. The original site was a junk yard that also carried surplus materials and used furniture. The two brothers jointly saved $4,000 from their Army pay during World War II. Upon returning to the area where they grew up, they recognized that the local demand for materials that had been difficult to obtain during the war. Through their hard work the boys grew the business by taking care of customers one at a time, watching costs, and reinvesting their profits back into the company.
