Can be bent to reach nearly any location - around corners, between appliances or furniture, underneath cabinets and more. Use to retrieve lost items from engines, dashboards, drains and vents. All magnets are not created equal. Neodymium magnets are a permanent type of Rare Earth Magnet, made from neodymium, iron, boron and other transition elements. Affordability & availability contribute to this strong magnet's growing popularity.