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We Are Friedman's

We’ve worked hard to establish ourselves within our community, to get involved, stay true to our local roots and operate our business with a commitment to our core set of beliefs. By staying true to these beliefs we focus on delivering unmatched service, products, resources and real value to our customers while benefiting the local economy that our customers and team members live, work, and play in.

At Friedman’s, whenever you walk in, you can shop with the confidence that we are committed to these beliefs – 7 days a week, 365 days a year.
Bill & Barry Friedman

The Human Side of Home Improvement

Since 1946 we’ve been a community stronghold — first in Petaluma, then throughout Northern California. We’ve made it a point of pride to establish ourselves within our community, to get involved, stay true to our local roots and operate our family-owned and independent business with integrity. We are committed to delivering unmatched service, products, resources and real value to all of our customers – the do-it-yourselfers and small businesses, as well as professional contractors.
Never undersold logo

Never Undersold

If you find a lower price in effect on an identical, in stock item at any local retail competitors physical location, we will meet their price when you buy it from us. Just bring in the competitor’s ad or other proof of current price. Friedman’s reserves the right to verify the lower price prior to sale. Credit/Debit card and cash and carry purchases only. Excludes closeout, clearance, rebates, liquidation, open/damaged items, "buy this and get that" promotions and special orders. On percent off sales, we will match the competitor’s percent off offer. Limited to reasonable consumer quantities.
Greener choice logo

Greener Choice

We recognize that our choices in product selection and sourcing can have real impact on our environment. Whenever possible our products are selected and sourced in the most eco-friendly way, with sustainability in mind. We also continue to check our selections to make sure that we have maximized sustainability while balancing costs for our customers.
People helping people logo

People Helping People

We’ve built a team of good people, and we do business with good people. Our team is always looking for ways to raise the bar for customer service. We work together as a strong team to treat our customers with care and respect while offering expert knowledge and consistent support. We put a huge amount of effort into our team of great people and our processes. We believe we have the opportunity everyday to create meaningful interactions with our team and our customers, because when it comes down to it we are all just people helping people.

We Were Born to Build

We’ve been family owned and operated since 1946. Three generations of Friedman’s have been at the helm of our independent, locally owned, family-run business. Is the Home Improvement business in our blood? We like to think so. We were literally Born to Build, but we also love that working in this business has been a choice and an incredible honor for our entire family.
APR 2021

FRIEDMAN’S CELEBRATES 75TH ANNIVERSARY

MAY 2016

OPENS CORPORATE HEADQUARTERS IN PETALUMA, CA

Friedman's opens our Corporate Headquarters in Petaluma allowing all of our "behind the scenes" Team Members to be under one roof.

APR 2016

FRIEDMAN’S CELEBRATES 70TH ANNIVERSARY

JAN 2015

BILL FRIEDMAN IS HONORED AS “CITIZEN OF THE YEAR”

The Santa Rosa Chamber of Commerce honored Bill Friedman as the "Citizen of the Year" for the work he's done with Social Advocates for Youth (S.A.Y).

MAY 2014

FRIEDMAN’S HOME IMPROVEMENT OPENS IN PETALUMA

Friedman’s Home Improvement returns to Petaluma, with the opening of the 4th store located at 429 N McDowell Blvd.

JUN 2013

BARRY FRIEDMAN ANNOUNCED AS PRESIDENT & CEO

Bill passes the leadership reins to his son, Barry.

APR 2001

FRIEDMAN’S CHANGES ITS NAME

Still run by the same family, the company changes its name and logo.

SEP 1999

BILL FRIEDMAN TAKES OVER AS SOLE OWNER

APR 1996

FRIEDMAN BROS. HOME IMPROVEMENT CENTER OPENS IN UKIAH

Located at 1255 Airport Park Blvd., Friedman Bros. opened it’s 3rd location in Ukiah, CA.

MAR 1993

FRIEDMAN BROS. HOME IMPROVEMENT CENTER OPENS IN SONOMA, CA

Located at 1360 Broadway, Friedman Bros. opened it’s 2nd location in Sonoma, CA.

SEP 1990

THE FRIEDMAN CENTER WAS FOUNDED

When it came to civic involvement, it seemed Benny Friedman’s approach is, “If you’ve got it, give it.” In the same spirit, Benny founded the Friedman Center, located in Santa Rosa, CA as a gathering place for social and fundraising affairs.

APR 1986

FRIEDMAN’S 40TH ANNIVERSARY

Friedman’s celebrates 40 years as a family business.

APR 1985

JOE & BENNY FRIEDMAN RETIRE AND HARRY & BILL FRIEDMAN ASSUME LEADERSHIP ROLES

Passing the reins to the 2nd generation, Benny and Joe retire and pass the company to their youngest brother Harry and Benny's son Bill Friedman.

APR 1979

BENNY FRIEDMAN CO-FOUNDS THE LUTHER BURBANK CENTER FOR THE ARTS

Together with 11 other local business and community leaders, Benny & Rosemary Friedman founded the Luther Burbank Center for the Arts, which today hosts world-class performances, nationally recognized education programs, contemporary visual arts, and many popular community events.

SEP 1976

FRIEDMAN’S CONTRIBUTES TO “RUNNING FENCE” IN VALLEY FORD

Running Fence was an installation art piece by Christo and Jeanne-Claude, which was completed on September 10, 1976.

APR 1971

FRIEDMAN BROS. OPENS IN SANTA ROSA, CA

Joe & Benny open their dream store, the largest hardware and building materials store in Sonoma County - across the street from their family ranch.

NOV 1963

FRIEDMAN BROS. INCORPORATES

Benny & Joe incorporate the business as Friedman Bros. Hardware.

APR 1946

FRIEDMAN BROS. OPENS IN PETALUMA, CA

Joe & Benny Friedman opened the doors as a family, Friedman Bros. New & Secondhand Store, located at 17 East Washington St. in Petaluma, CA.

We Are Friedman's

We’ve worked hard to establish ourselves within our community, to get involved, stay true to our local roots and operate our business with a commitment to our core set of beliefs. By staying true to these beliefs we focus on delivering unmatched service, products, resources and real value to our customers while benefiting the local economy that our customers and team members live, work, and play in.

At Friedman’s, whenever you walk in, you can shop with the confidence that we are committed to these beliefs – 7 days a week, 365 days a year.
Bill & Barry Friedman

The Human Side of Home Improvement

Since 1946 we’ve been a community stronghold — first in Petaluma, then throughout Northern California. We’ve made it a point of pride to establish ourselves within our community, to get involved, stay true to our local roots and operate our family-owned and independent business with integrity. We are committed to delivering unmatched service, products, resources and real value to all of our customers – the do-it-yourselfers and small businesses, as well as professional contractors.
Never Undersold logo

Never Undersold

If you find a lower price in effect on an identical, in stock item at any local retail competitors physical location, we will meet their price when you buy it from us. Just bring in the competitor’s ad or other proof of current price. Friedman’s reserves the right to verify the lower price prior to sale. Credit/Debit card and cash and carry purchases only. Excludes closeout, clearance, rebates, liquidation, open/damaged items, "buy this and get that" promotions and special orders. On percent off sales, we will match the competitor’s percent off offer. Limited to reasonable consumer quantities.
Greener choice logo

Greener Choice

We recognize that our choices in product selection and sourcing can have real impact on our environment. Whenever possible our products are selected and sourced in the most eco-friendly way, with sustainability in mind. We also continue to check our selections to make sure that we have maximized sustainability while balancing costs for our customers.
People helping people logo

People Helping People

We’ve built a team of good people, and we do business with good people. Our team is always looking for ways to raise the bar for customer service. We work together as a strong team to treat our customers with care and respect while offering expert knowledge and consistent support. We put a huge amount of effort into our team of great people and our processes. We believe we have the opportunity everyday to create meaningful interactions with our team and our customers, because when it comes down to it we are all just people helping people.

We Were Born to Build

We’ve been family owned and operated since 1946. Three generations of Friedman’s have been at the helm of our independent, locally owned, family-run business. Is the Home Improvement business in our blood? We like to think so. We were literally Born to Build, but we also love that working in this business has been a choice and an incredible honor for our entire family.
APR 2021

FRIEDMAN’S CELEBRATES 75TH ANNIVERSARY

MAY 2016

OPENS CORPORATE HEADQUARTERS IN PETALUMA, CA

Friedman's opens our Corporate Headquarters in Petaluma allowing all of our "behind the scenes" Team Members to be under one roof.

APR 2016

FRIEDMAN’S CELEBRATES 70TH ANNIVERSARY

JAN 2015

BILL FRIEDMAN IS HONORED AS “CITIZEN OF THE YEAR”

The Santa Rosa Chamber of Commerce honored Bill Friedman as the "Citizen of the Year" for the work he's done with Social Advocates for Youth (S.A.Y).

MAY 2014

FRIEDMAN’S HOME IMPROVEMENT OPENS IN PETALUMA

Friedman’s Home Improvement returns to Petaluma, with the opening of the 4th store located at 429 N McDowell Blvd.

JUN 2013

BARRY FRIEDMAN ANNOUNCED AS PRESIDENT & CEO

Bill passes the leadership reins to his son, Barry.

APR 2001

FRIEDMAN’S CHANGES ITS NAME

Still run by the same family, the company changes its name and logo.

SEP 1999

BILL FRIEDMAN TAKES OVER AS SOLE OWNER

APR 1996

FRIEDMAN BROS. HOME IMPROVEMENT CENTER OPENS IN UKIAH

Located at 1255 Airport Park Blvd., Friedman Bros. opened it’s 3rd location in Ukiah, CA.

MAR 1993

FRIEDMAN BROS. HOME IMPROVEMENT CENTER OPENS IN SONOMA, CA

Located at 1360 Broadway, Friedman Bros. opened it’s 2nd location in Sonoma, CA.

SEP 1990

THE FRIEDMAN CENTER WAS FOUNDED

When it came to civic involvement, it seemed Benny Friedman’s approach is, “If you’ve got it, give it.” In the same spirit, Benny founded the Friedman Center, located in Santa Rosa, CA as a gathering place for social and fundraising affairs.

APR 1986

FRIEDMAN’S 40TH ANNIVERSARY

Friedman’s celebrates 40 years as a family business.

APR 1985

JOE & BENNY FRIEDMAN RETIRE AND HARRY & BILL FRIEDMAN ASSUME LEADERSHIP ROLES

Passing the reins to the 2nd generation, Benny and Joe retire and pass the company to their youngest brother Harry and Benny's son Bill Friedman.

APR 1979

BENNY FRIEDMAN CO-FOUNDS THE LUTHER BURBANK CENTER FOR THE ARTS

Together with 11 other local business and community leaders, Benny & Rosemary Friedman founded the Luther Burbank Center for the Arts, which today hosts world-class performances, nationally recognized education programs, contemporary visual arts, and many popular community events.

SEP 1976

FRIEDMAN’S CONTRIBUTES TO “RUNNING FENCE” IN VALLEY FORD

Running Fence was an installation art piece by Christo and Jeanne-Claude, which was completed on September 10, 1976.

APR 1971

FRIEDMAN BROS. OPENS IN SANTA ROSA, CA

Joe & Benny open their dream store, the largest hardware and building materials store in Sonoma County - across the street from their family ranch.

NOV 1963

FRIEDMAN BROS. INCORPORATES

Benny & Joe incorporate the business as Friedman Bros. Hardware.

APR 1946

FRIEDMAN BROS. OPENS IN PETALUMA, CA

Joe & Benny Friedman opened the doors as a family, Friedman Bros. New & Secondhand Store, located at 17 East Washington St. in Petaluma, CA.