As the holidays loom and the wish lists grow, consider shopping local this year! Throughout Sonoma County, small businesses are depending on customers like you to keep their shops open and thriving. Shopping local helps generate home-grown revenue, creates new jobs, and supports your neighbors. Local and American made products can stimulate the economy and keep that money where it belongs – right where you live, play and work.

Friedman’s is proud to be a Founding Member of Sonoma County Go Local , which is a network of locally-owned businesses, residents, non-profit organizations, and government agencies working together to build a resilient, thriving, local economy by supporting local, independently owned businesses and promoting sustainable practices.. By shopping with these businesses, as well as other locally owned ones, you are choosing to keep your dollars local and support your community.

You can find unique gifts for all of your family and friends in the local business community! Buying from local stores helps keep Sonoma County filled with unique creations you can only find here. It also creates a strong sense of community. Locally made items and those that are Made In U.S.A can do more than just bring happiness – they create the work and revenue that continues to help us thrive!

When it’s time to get started on your holiday shopping, consider all of the local shops that would be excited to welcome you into their stores! Buying locally will not only provide you with plenty of gifts to give, you’ll also be giving a gift to the store owner and its employees. You can learn more about the Go Local program and pick up your rewards card at any of our stores. Give the big box stores the cold shoulder this year and find unique gifts your recipients will love – all while benefiting the neighborhoods around you.