Supporting Sonoma County Fire Relief
Sonoma County’s Secret Santa is a non-profit gift program providing to those who need it the most. This year’s giving will incorporate our continuing support for Sonoma County Fire Relief.

How we can help
As a business partner, Friedman’s displays Giving Trees adorned with Secret Santa Heart Ornaments with gift wishes that need to be fulfilled. To participate, select a Heart and purchase the gift wish. Bring the wrapped gift into any Secret Santa drop-off center, including Friedman’s stores in Santa Rosa, Petaluma or Sonoma. Wrapped gifts are due back by December 20th.

Thank you for joining us to support our community this holiday season!

FOR MORE INFORMATION AND A COMPLETE LIST OF PARTICIPATING BUSINESSES GO TO SECRETSANTANOW.ORG