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The Human Side

The Human Side

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Quality & Availability

Quality & Availability

Quality at Our Core

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Remembering our Veteran Founders

Friedman’s was founded in 1946 as a partnership between brothers Benny and Joseph Friedman in Petaluma. The two had jointly… Read more »

KidsWorks “Start Your Engines!”

Join the Santa Rosa Friedman’s, The Children’s Museum of Sonoma County and Sonoma Raceway as we build and race gravity… Read more »

Design Beautiful, Easy Floral Bouquets at Home

Nothing spruces up the look of your dining table like a beautiful bouquet, and what if you could create that… Read more »


Friedman's Home Improvement

We are the largest locally owned, independent home improvement retailer in Sonoma and Mendocino counties. For over 70 years, we have consistently served our customers and community with a commitment to provide great service, a strong line of products, and the lowest price, guaranteed. Friedman’s is your complete project solution.