Weekly Ads

Never Undersold

Never Undersold

Shop With Confidence

More >

Go Local

Go Local

Support Our Local Economy

More >

The Human Side

The Human Side

People Helping People

More >

Quality & Availability

Quality & Availability

Quality at Our Core

More >

February KidsWorks

January 16, 2018

Friedman’s is partnering with Children’s Museum of Sonoma County to host our monthly KidsWorks workshop! At our Santa Rosa store,… Read more »

Tips for Picking and Planting Dormant Fruit Trees

December 28, 2017

To find the best tree for your garden use the following questions to narrow down your choices. Consider your growing… Read more »

CLINIC: Caring for Fruit Trees

December 28, 2017

All Friedman’s locations!   New in 2018!! Two Clinic Sessions First Session 9AM-10AM Second Session 11AM-12PM   Join us for… Read more »


Friedman's Home Improvement

We are the largest locally owned, independent home improvement retailer in Sonoma and Mendocino counties. For over 70 years, we have consistently served our customers and community with a commitment to provide great service, a strong line of products, and the lowest price, guaranteed. Friedman’s is your complete project solution.