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The Human Side

The Human Side

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Quality & Availability

Quality & Availability

Quality at Our Core

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Kidsworks “Make it Grow”

Bring your kids to the Santa Rosa Friedman’s and have fun learning how to Make It Grow! Children will make… Read more »

Makita Tool Demo

Wed., Feb. 27th – Ukiah Thur., Feb. 28th – Sonoma Fri., Mar. 1st – Santa Rosa Sat., Mar. 2nd –… Read more »

Recommended Emergency Preparedness Supplies

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Friedman's Home Improvement

We are the largest locally owned, independent home improvement retailer in Sonoma and Mendocino counties. For over 70 years, we have consistently served our customers and community with a commitment to provide great service, a strong line of products, and the lowest price, guaranteed. Friedman’s is your complete project solution.