Since 1946 we’ve been a community stronghold — first in Petaluma, then throughout Northern California. We’ve made it a point of pride to establish ourselves within our community, to get involved, stay true to our local roots and operate our family-owned and independent business with integrity. We are committed to delivering unmatched service, products, resources and real value to all of our customers – the do-it-yourselfers and small businesses, as well as professional contractors.
We’ve been family owned and operated since 1946. Three generations of Friedman’s have been at the helm of our independent, locally owned, family-run business. Is the Home Improvement business in our blood? We like to think so. We were literally Born to Build, but we also love that working in this business has been a choice and an incredible honor for our entire family.
Friedman's opens our Corporate Headquarters in Petaluma allowing all of our "behind the scenes" Team Members to be under one roof.
The Santa Rosa Chamber of Commerce honored Bill Friedman as the "Citizen of the Year" for the work he's done with Social Advocates for Youth (S.A.Y).
Friedman’s Home Improvement returns to Petaluma, with the opening of the 4th store located at 429 N McDowell Blvd.
Bill passes the leadership reins to his son, Barry.
Still run by the same family, the company changes its name and logo.
Located at 1255 Airport Park Blvd., Friedman Bros. opened it’s 3rd location in Ukiah, CA.
Located at 1360 Broadway, Friedman Bros. opened it’s 2nd location in Sonoma, CA.
When it came to civic involvement, it seemed Benny Friedman’s approach is, “If you’ve got it, give it.” In the same spirit, Benny founded the Friedman Center, located in Santa Rosa, CA as a gathering place for social and fundraising affairs.
Friedman’s celebrates 40 years as a family business.
Passing the reins to the 2nd generation, Benny and Joe retire and pass the company to their youngest brother Harry and Benny's son Bill Friedman.
Together with 11 other local business and community leaders, Benny & Rosemary Friedman founded the Luther Burbank Center for the Arts, which today hosts world-class performances, nationally recognized education programs, contemporary visual arts, and many popular community events.
Running Fence was an installation art piece by Christo and Jeanne-Claude, which was completed on September 10, 1976.
Joe & Benny open their dream store, the largest hardware and building materials store in Sonoma County - across the street from their family ranch.
Benny & Joe incorporate the business as Friedman Bros. Hardware.
Joe & Benny Friedman opened the doors as a family, Friedman Bros. New & Secondhand Store, located at 17 East Washington St. in Petaluma, CA.